L'Oréal fires transgender model Munroe Bergdorf over 'racist' rant
Earlier this week, transgender model Munroe Bergdorf became the first trans woman to front a L’Oréal U.K. campaign.
Her dream has quickly come to an end as L’Oréal just announced it is ending its partnership with the activist/model.
The firing comes after a Facebook rant from Bergdorf in which she said that all white people are racist.
“Honestly, I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people,” she wrote.
“Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.
“Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.
“Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.”
L’Oréal U.K. said today in statement that Bergdorf’s comments were at odds with the company’s values, adding: “L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion.
“The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the ambassadors who represent this campaign.
“We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.
“L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.”
Bergdorf has since urged people to boycott the brand, writing — on Facebook again — that she couldn’t be expected to star in a campaign about diversity without commenting about the lack of it in society.
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